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In Masters of Scale, Reid Hoffman interviews leaders by growth-stage businesses about their approaches and practices for navigating the ups and downs of development. And in Likely, Astro Teller, the head of moonshots at Google parent company Alphabet’s technology factory Back button, shares just how his teams approach complex problems with innovative mindsets and various decision-making concepts than most businesses.
How do you move a classic product into a bestseller with a fresh generation of shoppers? HBR’s Terence Reilly (MBA ‘95) has its own advice. Mainly because the former CMO of Crochets, he used social media and celebrity collaborations to make the company’s signature motorboat shoes popular with TikTok users. Nowadays as chief executive of Stanley, he’s applying https://dataroomhub.info similar strategy to travel sales of its robust mugs. Hear in to hear his best recommendations.
